GenAI Campaign Planner
A powerful AI-driven campaign planner with multi-channel integration, automating content creation and workflow for impactful marketing.
Project Brief
GenAI Campaign Planner is a multi-functional campaign management platform that automates planning and execution across channels, using AI-driven insights and custom content generation for engaging campaigns that reach users on their preferred platforms.
Project Overview
Value & Impact
Reduced campaign planning time by 50%, improved audience engagement across channels by 30%, increased team productivity by automating repetitive tasks.
Key User Journey
Key Features
- Automated multi-channel campaign planning
- Content generation for images, keywords, and tags
- Calendar view for easy campaign management and scheduling
- Platform-specific customization for effective messaging
- Real-time campaign feedback and adjustments
Solution & Architecture
- A layered architecture utilizing Flask and NodeJs for backend services, Pinecone for vector storage, and MongoDB for campaign data.
- Each campaign is processed through a sequence of microservices, generating platform-specific content.
- OpenAI and MidJourney support content creation, while Swagger ensures API functionality, and Figma assists in campaign visualization.
Technology Architecture Overview
Technical Implementation
Python and Flask manage the campaign logic and interactions. Backend microservices connect to OpenAI and Pinecone to generate, store, and optimize content. NextJS and jQuery on the frontend offer users a smooth interactive interface. Digital Ocean deployment ensures scalability, while Jira and Confluence manage project workflows and team collaboration.
Top Metrics
Reduced campaign planning time (50%)
Improved audience engagement (30%)
Increased team productivity